Loss Leader

I created Loss Leader, a zine exploring artistic and personal responsibilities in our modern era, with the help of a lot of talented people in 2010. 

Writers Whitney Ricketts, Bernadette Dieker, Kimberly Crayton, and Kathy Kambic contributed pieces. Kate Fernandez designed the jackets, which we letterpressed and hand-numbered (Kate made the good-looking ones). 100 copies were printed and "distributed" to rest areas, truck stops, and chain bookstores across Interstates 80 and 90, as well as covertly added to the library collections of the Rhode Island School of Design, the Parsons School of Design, the Pratt Institute, and the Massachusetts College of Art and Design. Loss Leader was also displayed in "An Exchange With Sol LeWitt," a 2010 show and collaboration between Cabinet and MASS MoCA.

I hope it brought joy to the people who discovered it.  

Loss Leader